The SKAO now joins a select group of intergovernmental organisations dedicated to fundamental research, and is only the second such organisation to be dedicated to astronomy. The brand launch coincides with the official transition of the current entity (the SKA Organisation) from a limited company to an intergovernmental organisation on 1 May.
Undertaken as a collaborative process over a five-year period, the brand work was led by SKAO communications professionals consulting more than 400 stakeholders in 40 countries, including colleagues from partner organisations, SKAO governance bodies, the professional astronomy community, engineers working on the project, SKAO staff, science and astronomy communicators, and members of the public. It is the first time in the Project’s 30-year history such extensive analysis has been undertaken, an essential process as the SKA Project now enters a critical chapter with the start of construction activities in the next few months.
“We wanted this process to be as inclusive as possible from the start, to reflect collectively on the fundamentals of our new observatory: why does this international endeavour exist? What are we hoping to achieve together? And how will we be contributing to society? None of these things are necessarily self-evident, as with our many stakeholders, the SKA Project is many things to many people,” says William Garnier, the SKAO’s Director of Communications.
“I am extremely pleased with where we landed, and feel this brand we are launching today truly reflects who we are and who we are meant to become as a global observatory. We would really like to thank all stakeholders for their valuable inputs, including our partners at the intergovernmental organisations CERN, ESO, ESA and EMBL, as well as UK Research and Innovation, the Royal Astronomical Society and Vera Rubin Observatory, for their help and advice during this process.”
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