SARAO Merchandise Project
Welcome to the South African Radio Astronomy Observatory (SARAO) Merchandise platform. The platform is a collaboration between SARAO and local artists to promote astronomy in a more contemporary way and to a younger generation using non-traditional ways.
The aim is to collaborate with use local artists to design products through their own interpretation of imagery and information based on visual content from SARAO. The possibilities are endless: think stationery, clothes, jewellery, portraits or anything artistic. The platform aims to link SARAO to the artists; and the artist to the prospective astronomy enthusiasts interested parties.
The SARAO Merchandise platform is a simple showcase of the artists’ vision talents, while also boosting SARAO’s brand visibility and making it along with astronomy more accessible to the public. The products are quality handmade products conveying quality and on-trend aesthetics. Incorporating our South African heritage with Astronomy, Science and Technology, this platform aims to excite the public by presenting an African interpretation of Science, Technology, Engineering, Arts and Mathematics (STEAM) in the form of an artistic collection.
This project targets the local public and potential international audiences markets, to inspire various age groups and particularly the youth to gain an interest in science and technology through creative science communication. The designs and craft that emanates from this initiative communicates science in a creative form of art without any restrictions to the artist.
The designers and artists partnering with SARAO have an opportunity to grow their marketing platforms and receive exposure to other SARAO partners while also helping SARAO reach a more contemporary and larger group of people.
Last Updated on December 14, 2021